Monday, September 24, 2007

Sports Scandals: The Media Misuses its Power

Today, the role of the media is becoming more controversial. It is covering stories about famous athletes and their legal trouble. The media sends messages that do not set an example for the youth to make a positive difference. This has inspired me to craft a blog that covers my opinion about the media and the image it is creating for the sports industry. I comment on two blogs which can be seen in the following two paragraphs. The first post I comment on is written by commentator, Rajiv Mohan, from The Sentinel, which is a monthly independent publication for Ohio State University. In his recent blog entitled Sports and the American Way: Will we impeach Vick? Mohan focuses on the public’s reaction to Michael Vick’s dog fighting scandal and the reason for their reaction. My second post that I comment on is written by ESPN.com commentator J.A. Adande entitled O.J. and the Knicks, Standing on the Brink, Together Again. He focuses on the O.J. Simpson robbery scandal as well as the controversy arising with the New York Knicks franchise and how the media is profiting from it.


Comment:

I would like to start by saying I found your post to be very interesting. You bring forth a solid argument about how the media covers the latest news and how society interprets it. Also, you bring up two points that I would like to discuss.

First, you write that “frequently, fans are willing to overlook the DUIs, the assaults, and the drugs, so long as the athlete performs and the team wins. Other times, as in Vick's case, exceptional talent and spectacular playmaking are not enough to overcome such intense public disgust.

In my opinion I feel as though when an athlete is convicted of DUI, assault, and drugs, it is the same public disgust as in the Vick case. Athletes are using their popularity to bend the rules of society and as a result they are tarnishing the name of the sport’s franchise as well as their own. However, you point out that fans overlook it. What is the difference? What makes Vick’s case different from any other athlete guilty of a legal offense?
Secondly, do you feel that Vick’s reputation is completely ruined because of him or could you also blame it partly on the media and how they covered the story?


Comment:

Your post brings up an interesting topic of discussion about the role of the media. You use the words “Court Culture,” “the career maker,” “O.J. the job creator” in your post.

Do you feel that the media for the sports franchise is making an athlete’s personal life one of the important priorities to cover now? Also, with the media portraying such negative headlines and making a large amount of money from it, how are young sports fans supposed to take in all this information? Do you think the media should feel some sort of ethical responsibility because they realize that young children look up to these athletes and if they are reading about all the legal offenses, they may be influenced to do the same when they grow older?


I feel that Mohan’s post stirs an important discussion. Vick’s actions are clearly unethical because they portray animal cruelty. There is no benefit in this business. Consequently, the media has created a negative image for Vick in which he has a slim chance of

returning to his reputation as an all star football player. The media has such
a strong power to influence viewers’ perception about athletes in a certain direction. However, I feel that the comment of fans overlooking DUIs, assaults, and drugs is debatable. I feel that athletes at times abuse their fame by breaking the law. I realize that athletes are “normal” individuals, but they should be more cautious of their actions because they are in the public eye. Breaking the law is unacceptable. What I do not understand is why Vick’s reputation has been completely tarnished but other athletes, such as Leonard Little who killed a women, are not being persecuted in the same manner. Unlawful actions are all similar because they do not send a positive message to the public. Therefore, no illegal offense should be overlooked because the sports franchise will no longer be viewed as an industry of elite talent in the future.


As for Adande’s post, I agree with his point that the media makes a fortune from publicizing the athletes’ mistakes. An important point that Adande makes is "that's the irony of Simpson's getting arrested because he's angry about people profiting off his "[stuff]." All he's doing is driving up ratings and creating more money for the real O.J. industry.” The media needs to find the best way to make money, and by covering stories of athletes breaking the law, fans are willing to listen. Money plays a huge factor in the media, and if they have to cover unethical stories to make the money then they will cover the story. The problem I see with the media is the viewers’ hearing and reading the stories. These are not actions that people, especially the youth, should view because it gives them motivation to do the same. Eventually, if there is so much coverage on athletes misbehaving, I believe that the sports industry’s marketability will not be as strong. I think there are two people to blame and that is that athlete for not following the laws and the media for reporting heavily on the misbehavior.

Monday, September 17, 2007

Steroid Abuse: Athletes Use Steroids for Fame and Fortune

In today’s sports news, the hidden truth about steroid abuse is slowly surfacing into various media outputs. Top names of professional athletes are making these headlines which make fans wonder if world records are now being skewed. But why cheat the system? From a business perspective, records prove that once athletes started using steroids to enhance their skills, fame and fortune became evident.


This controversy is becoming evident especially in Major League Baseball. Take for example, Troy Glaus, the third baseman for the Toronto Blue Jays. Glaus began his career with the Anaheim Angeles in 1998, and for the first two years he had a solid and stable career. However, in 2000, he had a breakout season becoming the all time single home run leader for third basemen in Angels’ history and led the entire American League in home runs. For the next three years, Glaus became more popular by earning valuable awards such as being a three time All Star (2000, 2001, and 2003), the Silver Slugger Award two times (2000, 2001), as well as helping the Angels win the World Series for the first time in team history in 2002 and earning the Most Valuable Player Award for that series.


Sadly, the fame slipped away once Glaus suffered a shoulder injury and missed most of the 2004 season. Since it was his last year under contract with the Angels, the team chose not to offer him a contract extension. The Angels decided to invest in a less expensive third baseman and Glaus went on to play for the Arizona Diamondbacks. Unfortunately, Glaus’s fame began to diminish. His statistics showed that he was creating major league lows. His lack of production forced the Diamondbacks to trade him to the Toronto Blue Jays. From a business perspective, companies do not want to sponsor a person that is unproductive and does not have a marketable image. Fans want to follow athletes that improve on a consistent basis. Sadly for Glaus, he went from being one of the greatest third baseman to just becoming a mediocre player.


Society tends to believe that high statistics equals success. Unless an athlete is able to continuously produce solid numbers, fans will stop supporting that athlete and as a result their marketability will drop. For this reason, players feel pressured to resort to the extremes such as using steroids in order to get that “competitive edge” in order to salvage their career. By taking these pills for a certain amount of time, players have the ability to enhance the body in order to make a drastic change in the way they play. With this new change, players have the capabilities to rise to the top and at the same time enhance their marketability.


Along with all the media coverage comes fortune for the players. In the Glaus case, it is important to track his salary change. According to Baseballcube.com, during his first six years, his salary gradually increased each year from $170,000 in 1998 to $7,250,000 in 2003. However, during the year of his injury in 2003, his salary dropped drastically to $725,000. This change called for extreme measures. According to SI.com, Glaus has been reported “[receiving] performance-enhancing drugs from a Florida pharmacy which is under investigation for illegally distributing prescription medications” between September 2003 and May 2004. At that time Glaus went back to becoming an all star caliber baseball player. He was back in the public eye because fans were inspired by his drastic improvement and all the records he was setting. Glaus became a fan favorite once again and was an All Star in 2006. Therefore, it was not a surprise that his salary increased in 2004 when he earned $9,900,000 and is now making $11,500,000. However, the truth about him using steroids was not revealed until four years later.


Consequently, Glaus’s reputation now remains questionable. He refuses to comment on the situation, but the media is confident that he has used steroids because of the evidence accumulated against him. One assumption that has led many to believe that he had to use performance enhancing drugs was his quick recovery from such a serious injury.


Therefore, the Glaus story is just one example of the controversy involving steroid abuse. Sports are becoming much more competitive, and more money and fame are being rewarded to those athletes that have the capabilities to reach the top. With those incentives, players are willing to risk their reputation and take steroids to succeed. If money buys happiness, then athletes are willing to do whatever it takes to get that money. However, when the truth is revealed, not only do they ruin their own reputation, but they also tarnish the team and more importantly Major League Baseball.

 
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