At the age of 15, Yousif’s life was in complete danger in Darfur, Sudan. Living in a war-torn country, people would be dying constantly. Looking to escape the persecution to make a difference with his life, Yousif moved to Britain where he was granted asylum. However, with government laws, the asylum has a specific duration before it expires. Now Yousif’s time is up and he must go back to Sudan. Yousif has pleaded in court to let him stay, but there is little hope because Yousif is not British. The British government knows that Yousif is not a major harm to the society because he is helping make history as a representative, but some laws cannot be broken or excused for certain people and not the rest. Therefore it is a difficult situation to judge.
With all this legal issues surrounding Yousif, he is unable to compete to his maximal level. While track requires physical ability and speed, there are also mental issues to balance. Yousif cannot help to be distracted with the facts that he has to leave his wife and son (pictured above) as well as returning to Sudan where his life is on the line. As a result, his career may be lost in a legal battle,” says Katie Legg, Yousif’s sister in law. In order for athletes to focus on the elite level, they have to focus on winning only- nothing else can come in the way because that uses up more energy. This is what marketing companies look for- they want athletes that can compete at a consistent level in which they improve every single time. Yousif has the talent to be one of the best runners for the 400 meter race but it is very difficult to perform well when his future is unknown. Therefore the government cannot get in the way of destroying his dream.
I believe that Yousif (to the right) needs to stay in Britain. The government of Sudan cannot force him to go back home because his life will come to an end because he will have to leave his wife and child and he will not know if he will be alive. It is important to note that Yousif has the capability to compete in high-caliber races which gives him the positioning for marketing his talent. In doing so, he has the ability to make history and this is what the sports industry needs. From a marketing perspective, Yousif stands out because he has a unique past history with sheer talent and therefore he stands out. These are the characteristics companies look to market because it reveals qualities that fans can aspire to and use to motivate them to do the same. If an athlete has the ability to make a difference in the sports industry, then he should have the right to compete regardless.
1 comment:
Fleeing in fear of his life?? Nonsense, he's admitted that he wanted to stay in the UK for better funding, coaching. He then married a British women to make his claim stronger and after receiving his citizenship, he then divorced his wife. The man is a scumbag.
Post a Comment